Dental PPC Campaigns
Own the top of the search page with Google ads.
People in your community are searching for ‘a dentist near me’ because they are new to the area or are looking for a new provider. One way to make sure they find your dental practice is by putting it in front of them, at the top of their search results page with Google Ads, also called pay-per-click (PPC) advertising. PPC immediately places you right in front of potential new patients with ad copy that introduces your practice & general services, creating a compelling reason to click through to your site. Google Ads also includes display advertising and Local Service Ads (LSA). We strategize the most effective advertising campaign for your goals.
As a certified Google Partner, we run PPC Ads for dentists on Google’s network —an instant, effective, and essential component of a dental marketing strategy.
Plan & Create Your Dental Ad Strategy
Google Ads are a quick, easy way to drive traffic to your dental site, but behind the scenes, we do the work that makes them work. We identify your goals and analyze the best keywords for your goals and analyze the best keywords for your location, brand, practice, and budget. Next, we set up ad groups targeting the patients you’re looking for with the services, treatments, and procedures you want to promote. Then we write copy and develop your dental ads that will hook your audience, sending them to landing pages that drive conversions.
Implement
We make sure your ad dollars are well-spent with a measurable return on your investment. That could include a bidding strategy aligned with your keywords, a HIPAA-friendly remarketing plan for people who leave your site and go to Facebook, and Google Local (Map ads) that show up when people search for important keywords along with “dentist near me” or the name of your city.
Manage, Optimize & Report
Placing your ads is only the start of your dental ad campaigns. We oversee your campaign, regularly reviewing analytics and results to make sure the money you’re spending is working hard for you. We monitor keywords, tweak your ads and landing pages to improve quality scores, review patient conversions, and deliver a monthly report with valuable campaign metrics and results.
Want to chat about Google Ads for your dental practice?
Strengthen your Google Advertising campaign with complementary dental marketing services, including:
Questions about PPC dental marketing?
$1,500 per month is a good starting budget for general dentistry campaigns and keywords – this does not include dental implant terms.
Dental implant keywords are more competitive and cost more. Therefore, we recommend a budget of $2,000 a month for this type of campaign.
Based on data from our other dental ppc clients, 11 a.m. – 1 p.m continues to be the highest converting time of the day.
Medicaid keywords can be negated to ensure your ad does not appear when users search using the term Medicaid. However, if the user searches “dentist near me,” you may still receive calls from Medicaid patients.
According to Google Trends there is evidence of varying seasonal activity on specific dental keyword searches during particular times of the year.
No, Google does not allow dentists to advertise Botox. We can promote general dental aesthetic services, but to promote Botox specifically, the best solution would be to use Facebook Ads.
Facebook and Google are two separate platforms with two different marketing objectives. Both platforms are valuable marketing tools to help you obtain new patients.
- Facebook Ads are used for brand awareness, and to advertise specials and promotions.
- Google Ads are used when the search intent is to find a new dentist.
